I worked with GEM’s CEO and the Verdes NYC agency team over 3 months to develop a 360-degree rebrand. Over the following 6 months, I worked with a small team of creatives to bring the vision of GEM’s kaleidoscopic health system to life across all paid and organic channels. In addition to art direction, I executed a majority of web designs, worked with our development team to ship a 50+ screen e-commerce site in under 3 months, and produced two photoshoots along the way.